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Business Marketing Audit Quiz

Rate 20 statements from 1 (Not true at all) to 5 (Absolutely nailed it) in just 3 minutes.

Direction and Focus

We know where we’re going, and everyone’s on the same page.

Our values guide decisions, hiring, and culture, not just sit on paper

Your core offering (what you do) is crystal clear, documented and all activity supports it?

We have long-term goals that drive decisions, not just short-term fixes.

We know exactly who we serve, and our marketing speaks directly to them.

Positioning and People

We can clearly explain why clients should choose us over anyone else.

Our marketing message is consistent across website, ads, and sales.

Our team understands and supports our growth strategy.

Roles are clearly defined, and people aren’t spread too thin.

We have the right people in the right seats, supported by smart systems.

Marketing Capability and Digital Presence

Our website is fast, clear, and built to generate leads.

We use automation (email, CRM, funnels) to nurture leads.

We use AI tools to save time on marketing, content, or operations.

Our campaigns are connected across social, email, and search (not run in silos).

We measure ROI from marketing, not just clicks or likes.

Execution and Systems

Our Google Business Profile is optimised (reviews, photos, updates).

We have a clear sales process that turns leads into paying clients.

Our sales funnel or pipeline is automated and easy to track.

We have systems in place to retain and upsell existing customers.

My business gives me the freedom and lifestyle I have set out to create.